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Juan has been working for more than 16 years on the media, agency and client sides of the marketing and advertising industry. At LatinWorks Marketing, Juan’s strategic planning and consumer research informed marketing programs for ESPN Deportes and Domino’s Pizza, among others. His unique media buying tactics were developed during his tenure at the Wizard of Ads where he purchased more than $10 million annually in media for a variety of retail clients across the U.S. and Canada. He has judged the AAF’s ADDY Awards and his blog, Hispanic Trending, is the leading Latino marketing and advertising blog. In addition to being an international public speaker, Juan has been published in several industry publications and newspapers, among them CNN’s AC360, The Guardian, and The Dallas Morning News. Juan is frequently quoted in the news regarding his area of expertise and his insights appear in The Wall Street Journal, The New York Times, USA Today, Reuters, The Associated Press, CNN, Los Angeles Times, NPR, BBC, and Univision. Juan earned a master’s degree in business administration, with emphasis in marketing and total productivity management, from Universidad Francisco Marroquín in Guatemala. He oversees the firm’s planning, development, execution of client marketing and media buying activities.